You’re already living a full life. You shouldn’t have to become a professional jeweler just to buy the right piece of jewelry. Visit one of our jewelers in person for the human insight and perspective you need to make it happen.

And if you’re shopping for a diamond, here are some thoughts to get you started. Focus on and find value in your pocket and a beautiful diamond that doesn’t break the bank.

1. First off, the cut is the most important element as it’s where the diamond’s “wow” factor comes from.

2. When it comes to color, the “near colorless” rating really is the value spot. 

3. You may not actually need a diamond with flawless clarity. As in, if you can’t see it will you care that it’s there? There is definitely some value to be found when you know where compromises can be made.

4. Choose a carat weight that compliments the design of the piece rather than overwhelms it.

When you consider cut, color, clarity and carat weight, we can help you find your sweet spot. Your diamond doesn’t have to be perfect on paper to be simply perfect to you.